Press release
Il Fiat 500 Club Italia is thrilled to announce its official membership in the MIG – Italian Movement for Kindness, which is a member of the World Kindness Movement (WKM), the global organization that promotes kindness and mutual respect. MIG, in fact, represents Italy within the global network of the WKM.
The MIG – Movimento Italiano per la Gentilezza is a Social Promotion association that promotes the culture of kindness as a fundamental value in social relations. Founded in 2000, MIG has the task of raising awareness among the population on the importance of positive daily behaviors, promoting social change that favors mutual respect. President Natalia Re, who leads MIG, is an active promoter of kindness, giving voice to this movement and putting into practice concrete actions to improve society.
The World Kindness Movement (WKM) is a 27-nation, legally registered non-profit organization with no political, commercial or religious affiliations. Its mission is to inspire individuals, communities and nations to become more aware of the value of kindness, creating a more empathetic and respectful world. Founded in 1997 in Tokyo, WKM has become the leading global organization for the spread of kindness.
The Fiat 500 Club Italia, founded in 1984, currently has over 23.000 members and has always promoted the principles of friendship, solidarity and passion for the historic Fiat 500. With this new membership to the MIG, the Club is committed to spreading the message of kindness through events, initiatives and awareness campaigns. Kindness and generosity are fundamental values of the Club, which has always put people and their stories at the center of attention, using the friendly Fiat 500 as a symbol to spread smiles, good humor and promote a lifestyle based on friendship and respect.
“We firmly believe that kindness can transform communities and improve the quality of life for all," declared the founding president of the Club, Domenico Romano. "Joining MIG is a natural step for us, as we share the same values and goals. We are excited to be part of this network that promotes a kinder world.”
The President of the MIG, Natalia King, expressed his great satisfaction for this new collaboration: “We are extremely happy to welcome the Fiat 500 Club Italia into our movement. The membership of such a significant association represents an important step towards spreading the culture of kindness even more widely. The Fiat 500, with its symbolism of friendship and unity, is a perfect vehicle to carry forward this message of positivity and respect. We are proud to work together for a better future, where kindness is at the centre of every relationship."
A partnership with concrete objectives
Already in the first phase of collaboration, the Fiat 500 Club Italia and the MIG – Movimento Italiano per la Gentilezza will work side by side to spread and implement some social awareness campaigns.
